Chris Huebner
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Content is ubiquitous. Aside from brands producing more and more content to grab our attention, people have the ability to curate, co-create and express themselves in a multitude of ways. Publication tools have democratized content creation. As more content is being produced, people are creating and sharing to drive their own conversations. #WhyWeShare examines the marketing implications for the motivations behind sharing behaviors.
#WhyWeShare is a book that explores w
hat drives people to create, share or distribute content.
Introduction: #WhyWeShare
From Flow to Flood: We are drowning in content
Chapter 2: People are the Medium: How we are informed by our social landscape
Additional Resources: Studies that I referenced throughout this process.
Main
Projects
Blog
#WhyWeShare Book
Word-of-mouth Resources